One Pager
Lesson #6: One Pager The second of the three Value Proposition Message tools is the One Pager. The One Pager is a follow up to the 60-second Pitch. After the 60-second [...]
Value Proposition Message
Lesson #4: Value Proposition Message Part of "Selling to the Pain" is the Value Proposition Message. The Value Proposition Message communicates how a company will solve the pain experienced by their [...]
Accountability Sales
Lesson #3: Accountability Sales What if we told you that you can hold the decision maker accountable to help you close the deal? Would you believe us? This [...]
The Decision Table
"Selling to the Pain: Closing More Deals in Healthcare Sales" is based off of Gylen Castle's sales strategy principles. This week we continue to give previews of lessons from the [...]
Duct Tape Is Gold
Throughout the next 7 weeks we will be giving previews of lessons found in the book, "Selling to the Pain: Closing More Deals in Healthcare Sales." Tom McDougal, [...]
Innovation Week Recap
Gylen Castle's CEO and Founder, Tom McDougal, spoke to an attentive audience on the topic of selling solutions to the healthcare industry as part of Birmingham's Innovation Week. [...]