Lesson #6: One Pager
The second of the three Value Proposition Message tools is the One Pager. The One Pager is a follow up to the 60-second Pitch. After the 60-second Pitch, potential clients should be left with questions and an interest to discover more about your company.
The One Pager expands on the Value Proposition Message while further instills confidence that your company is qualified to deliver. Charts, graphs and images play an important part of the One Pager. It is necessary to keep the reader’s attention and interest, while still leaving them wanting to know more information. The One Pager should not be an information overload that overwhelms the reader.
As an example, compare the following two pictures depicting information in different formats and decide which one captures your attention the best.
Example #1
Example #2
Was it the first or second? Be honest, you most likely didn’t even read the first example. This helps illustrate how critical it is for you to communicate the information to your client in a creative and interesting way.
The goal of the One Pager is to open the door for a client to commit to listening to a presentation. This presentation is the final Value Proposition Message tool and is called the Discussion Presentation.
Check back next week for the last lesson on the Value Proposition Message tools and the last lesson on the book. If you want to learn more about how to communicate your value through a One Pager you can contact Gylen Castle for consultation services or purchase a copy of the book on the Gylen Castle website or Amazon.
