Throughout the next 7 weeks we will be giving previews of lessons found in the book, "Selling to the Pain: Closing More Deals in Healthcare Sales." Tom McDougal, CEO and Founder of Gylen Castle, wrote this book to share his insights into the difficulties of selling to the healthcare industry and how to overcome [...]
Gylen Castle's CEO and Founder, Tom McDougal, spoke to an attentive audience on the topic of selling solutions to the healthcare industry as part of Birmingham's Innovation Week. Gylen Castle is proud to have participated in an event that supports and encourages innovation and entrepreneurship in Birmingham. Attendees listened as McDougal covered what it [...]
Tom McDougal, CEO and Founder of Gylen Castle, announced today the release of his new book, Selling to the Pain: Closing More Deals in Healthcare Sales. The book is now available for order and shipment. To order your copy today, visit GylenCastle.com or Amazon.com. For the past three years, Gylen Castle has trained companies across the [...]
Companies are continuously investing in their organization's success. Marketing materials are an investment in your future sales revenue. You also invest in technology to improve the efficiency of your operations and personnel. But, do you invest in training of your sales force on a regular basis to improve their efficiency and effectiveness? This ARTICLE is [...]
Dr. Tom McDougal is scheduled to present during the Birmingham Business Alliance’s Innovation Week. His presentation will be on Tuesday, August 23rd at 3:30 pm and will cover the topic of “Selling Your Innovative Solution to the Healthcare Industry.” After working as a hospital CEO for 17 years, Dr. McDougal has invaluable insights into the [...]
No, that is not true. But, that is not necessarily a bad idea. VA Secretary Robert McDonald said the unthinkable this week when he said that long wait times at the VA medical facilities were ok because Disney World did not measure wait times1. GGA! (That would be Good God Almighty). Actually, Disney World does [...]
By: Dr. Tom McDougal, CEO and Founder, Gylen Castle LLC Recently, I have seen flying around social media that Finland’s educational system should be heralded as what America’s education system should become. Finland also has an economy that has contracted for four of the last five years1. Public spending accounts for 58% of GDP1. [...]
“Status quo, you know, is Latin for the mess we’re in.” - Ronald Reagan Your company cannot out-hustle a mediocre sales strategy. An outdated value proposition and sales strategy cannot be overcome by trying harder. If your company is stuck in a sales status quo, you cannot expect success to come without change. Through Gylen [...]
Gylen Castle CEO and Founder, Tom McDougal, recently traveled to Nashville, Tennessee to lead a training session with Clearwater Compliance. Clearwater Compliance offers best-in-class risk management and compliance software and services enable covered entities and business associates to become and remain compliant with data security laws (including HIPAA-HITECH) more efficiently and effectively. Clearwater Compliance is [...]
The message came from former NFL coach Tony Dungy, who learned it from Hall of Fame coach Chuck Noll: "Champions don't have to do extraordinary things. They just have to do ordinary things extraordinarily." How does this apply to sales strategy? An effective sales strategy is not characterized by the impossible, but by the continued [...]
